Social Media REBRAND - Yassin’s falafel house
5-minute pitch in JMED 499 Enterprise/Leadership in Media focused on the rebrand on a Knoxville-based restaurant Yassin’s Falafel House, including brand identity, typography, target audience, color pallette, content strategy, brand voice, messaging guides, a moodboard and sample Instagram posts.
Go Brewing Social Media Strategy
Our presentation was selected as one of the top four in our class to present to the client. We performed a SWAT analysis, social media audit, and set SMART goals. We identified target personas in order to plan out strategies and tactics to apply across platforms. Included is a posting calendar, example posts and copy, and branding guidelines.
Reality tv show proposal
Show proposal for “The Job Swap” including the logline, show summary, and act breaks.
Presidential election coverage on campus
This news package was covered over the course of my 2024 spring semester. This multimedia project includes a 1:45 broadcast story, article, and social media posts.
a scoping review of the literature
This project analyzes LGBT+ inclusion and human rights found in Thailand’s literature over time.
tv show script writing
In my media marketing class, I crafted my script writing skills specifically for commercials. We focused on shows like The Simpsons and the Big Bang Theory, writing for different episodes and a two way combo script.
multimedia story review
This project focused on creating a multimedia story focused on the topic of misinformation. I posted across different platforms including TikTok and X to maximize reach.
graphic design for help you dwell social media
During my time as the Marketing Intern at Help You Dwell, LLC, I worked on creating social media posts on Canva. I additionally created copy for all social posts and was responsible for the posting calendar.
graphic design - organizing guide
I designed and created this Organizing Guide which is available for download on Help You Dwell’s website.
graphic design - renovation guide
I designed and created this Home Renovation Guide which is available for download on Help You Dwell’s website.
graphic design - moving guide
I designed and created this Moving Guide which is available for download on Help You Dwell’s website.
graphic design - Estate transition guide
I designed and created this Estate Transition Guide which is available for download on Help You Dwell’s website.